This ad aired during the busy Christmas season as a reminder of what matters most in life. It was a positive encouragement to credit card holders to make a donation to the international charity Right to Play through a purchase at Roots. The message and the imagery swim against the current of gift-focused Christmas ads without being judgmental or pessimistic.
[youtube]zMpzfxqwCzk[/youtube]
Advertising Agency: MacLaren McCann Toronto, Canada
Creative Director: Sean Davison
Art Directors: Robert Kingston, Gail Pak
Copywriter: Wade Hesson
Account Executive: Ryan Timms
Published: December 2009
There are somethings money can't buy -- Mastercard
Moderators: kikikikikiki, diptanshu, Dalbir
- Madonna D'souza
- Posts: 521
- Joined: Thu Apr 22, 2010 11:20 am
-
donaldjustine13
- Posts: 1
- Joined: Mon Jul 19, 2010 8:46 pm
Re: There are somethings money can't buy -- Mastercard
Yes that is true, sometimes there are some things that money or cash can't buy. They only accept a credit card.
- jungle ki raani
- Posts: 142
- Joined: Thu Jun 01, 2006 3:58 pm
Re: There are somethings money can't buy -- Mastercard
nice. love it. its lovely how a thought is translated by a good idea into a good script and then a nice film 
mein jungle ki raani, tumhari honey.