Gaja Ad - Simple message stressing on promoting the product

[Madonna D'souza]

Media/Origin: Print / Indian
Product Group: Apparel | Fashion | Lifestyle | Furnishing
Brand: Gaja
Company: Shree Ganesh Jewellery House Limted)
Advert title(s): Emotions
Creative Agency (Name, City, Country): Scarecrow Communications, Mumbai, India
Work type: Client work
Published: Yes
Date of publication / release: March, 2010
Other additional credits: Creative Agency : Scarecrow Communications - Arunava(Joy) Sengupta,Manish Bhatt,Raghu Bhat.
Actor : Mandira Bedi
Photographer : Jatin Kampani
Stylist : Gavin
Make Up : Kapil Bhalla
Co-ordinator : Manasi Mehta

[Madonna D'souza]

doesnt talk just about selling the product but about the sentiments associated with the product..

[Ek Kanya]

but isnt that what all ads are supposed to do? build an emotional rationale behind a brand?

[Madonna D'souza]

i do agree with what you said
but i also think that nowadays with so much competition companies are just interested in promoting the brand focusing on its advantage ...not on its emotional rationale ....!!

[sumit982073611]

its all just advertising jargons.......emotional .........rational............ur eyeballs in the ad...and little buzz in your mindgame....and finally visiting shop or a website...brand just need this at last......and about this.....its like a micromax ad in between IPL.....akshay laughing.........hhhhhhh...hhhhhaaa.. hahahahaaa............BRANDS are now just looking for chirp in the market....

[vikas]

sumit is right. brands need to get SOME kind of visibility. Which Micromax ad are you talking of? can you post it here? would like to see it. what is it? some kind of hosiery? In India hosiery brands are named like this often...

[Madonna D'souza]

@ Sumit - its nice to get to know your view on the same ...at the end of it Brands just want to sell their products .....but in a way ur right ...abt the whole emotional and rationale part...infact im happy i posted this ad atlast i got another different view on the same ....but which micromax ad are u talking abt ????
@ Vikas - yeah brands DO need to get some kind of visibilty ....

[sumit982073611]

where do u (Madona And VIKAS )both guys....stays....

This ad usually comes after each over in IPL 3 season...

anyways u would like see...i will find it...ll upload...thanks...

[Madonna D'souza]

do upload it sumit ....thankx