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Agency: Draftfcb + Ulka, Mumbai, Indiao more every second. Life is all about making every second count. Through its pioneering products and promise, Tata DoCoMo has taken this simple truth and made it its core positioning. This innovative hoarding further extends this idea through a mechanism that simulates a constantly ‘ticking’ digital clock.
National Creative Director: K S Chakravarthy
Creative Director: Bhushan Pandit, Romeen Yarkhan
Art Director: Roshan G. Pawaskar
Photographer: Roshan G. Pawaskar