Christmas is here and like always, many brands have joined the festive bandwagon to reach out to consumers in different ways and with different agendas. On Christmas Eve, telecom brand Aircel will launch a CSR (corporate social responsibility) campaign aimed at cheering the lonely senior citizens of the country. The company is calling for consumers to donate their unused mobile handsets, which will be distributed through an NGO to the senior citizens, along with free talk time.
Aircel chose yuletide as the backdrop so consumers could do their bit by giving and spreading Christmas cheer. Taking a stand and making a statement has mostly been competitor brand Idea's prerogative. However, Aircel, too, has regularly reached out to its target group.
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Aircel promotes silence as a social service gesture
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Aircel promotes silence as a social service gesture
Kikikikikiki bleach-treated my avatar! Isn't she sweet?
Re: Aircel promotes silence as a social service gesture
saumya, you took these from my list on youtube?