Ogilvy is Agency of the year at Effies 2009 (and shortlists)

[Paramvir]

This year was a comeback of sorts for Ogilvy India. The agency, which had to be content with second position last year, was declared Agency of the Year at Effies 2009, on the strength of its score of 120 points. Ogilvy India took home two gold Effies for the Vodafone Zoozoos - the story of an iconic campaign, for its client, Vodafone Essar.

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With every award won by the ad agency, the client too collected points. Thus, Vodafone became the Effie Client of the Year.

Repeating last year's act, JWT won the Grand Effie. While last year, the agency won the award for its work on Lead India; this year too, it won the accolade for the Teach India campaign for BCCL (Bennett, Coleman and Company Limited).

read the rest at afaqs

Shorlisted case studies are here

[vikram sharma]

interesting to see the Ogilvy-JWT close competition all the time. Do you think Ogilvy wins by a perception that its more creative?

Zoozoo was popular, but was Vodafone? Its time we asked some serious questions. Are we making our ideas bigger than the brands?