Mac vs PC People: Personality Traits & Aesthetic/Media Choices
The report drew on aggregated data from 76,000 PC and Mac users that asked about aesthetic preferences, media choices, and personality traits. The result: Mac users want to be perceived as unique, prefer bold colors and retro designs, enjoy indie films, and consider themselves risktakers. PC users, on the other hand, prefer "mainstream modern" designs, consider themselves numbers-oriented and factual, and like sports. Oddly enough, PC users also have a penchant for John Travolta, while Mac users have a thing for The Wire.
The full report is here
Hunch's Mac vs PC users's survey
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