Volkswagen : Musical Stairs

[Saumya]

Volkswagen, the German automaker also feels it has a civic responsibility to get our plumping society into shape. Proof of concept is this initiative by VW and ad agency DBB called The Fun Theory, designed to get people in Stockholm, Sweden to take the stairs instead of the escalator.

VW didn't send out a lame piece of PR extolling the virtues of exercise to get some hearts pumping harder. Instead, the automaker turned an ordinary set of subway stairs into a mega-sized piano. When passers-by step on the stairs, each key makes the appropriate piano sound. Make the jump to see the results.

Volkswagen Says:

We believe that the easiest way to change people's behaviour for the better is by making it fun to do. We call it The fun theory.

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