It feels like your clothes are not there

[TruthHurts]

“You feel like your clothes are not there.”

Agency: Grey, Buenos Aires, Argentina
Executive Creative Directors: Pablo Gil, Sebastián Garín
Creative Directors: Diego Rubio, Coco Olivera
Art Director: Diego Rubio
Copywriter: Coco Olivera
Photographer: Nacho Ricci

[cbazg1]

nice...quite similar to this one?
http://adsoftheworld.com/media/print/ga ... ze_kitchen

[encyclomedia]

Advertising Agency: Lapiz, Chicago, USA
Executive Creative Director: Laurence Klinger
Assoc Creative Directors: Jose Funegra, Maria Bernal
Art Directors: Maria Bernal, Jorge Pomareda
Copywriters: Jose Funegra, Carlos Bretel
Photographer: Buenavista Fotografía

here it is. made sometime in August 2009, if I am not mistaken.

[encyclomedia]

the Downy ads seem to be from Feb-March 2008.

here are two more from the series.

[Saumya]

same idea, different execution!

[kikikikikiki]

nice! whoever's idea it is or was!