Levi's : two markets, two positionings!

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Ek Kanya
Posts: 1930
Joined: Fri Jan 19, 2007 10:02 am
Location: Somewhere in a WPP agency in India

Levi's : two markets, two positionings!

Post by Ek Kanya »

interesting. Levi's is positioned in two markets differently:

1) India : Positioned as the Indian Bollywood Movie Star/Greek God playing Spiderman:
Agency: Fisheye Creative, see the campaign here

Image

in another, making the common man divine, agenyc: Wieden+Kennedy Portland
original_average_1440x900.jpg

see campaign here at AdOfDaMonth
Last edited by Paramvir on Sat Jul 04, 2009 10:21 am, edited 1 time in total.
Reason: placed your W+K ad inline...
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