desicreative.com

A rather thin copy department equals me being the sole handler of all digital copy and content requirements within a month of my joining. So I've been trying my best to stay afloat and learning on my own, freaking out over mistakes and never really knowing whether my stuff has any potential. It's ...

Okay, please keep in mind that I'm still a wet-eared newbie in this field and have been feeling my way forward almost blindfolded. One question I have never quite managed to get answered is - What's the difference between an advertising agency (offering full service) and a media agency? What does it ...

I agree Shanty. I'm losing faith in my company (working with a client), because they hired me first and now they're asking me about KRAs and KPIs. I hadn't even heard of those abbreviations before this. All i know is that I need to write copy and that's how I like it.

Thanks Kanya for the input ...

Hey! I'm still at the agency I joined at.

@Saumya
Sorry for the very late reply, haven't visited this forum in months. Yeah, I had to give a copy test.

It's been a tumultuous several months I must say.

Another Research Scholar who got into advertising? Interesting.

nwrites wrote:Are you applying for copytests?

I heard Salt Brand Communication in Mumbai is looking for people.

I had put that on hold for a bit since I just joined this particular agency. Thanks for the info.

Thanks people. :) What made me join advertising? Well, mostly because I love writing, and the process of telling the story of a brand through ads has always seemed exciting to me. I have always actually enjoyed sitting through commercials. A career in hard sciences was stifling me. I had been dying ...

I am (was) a science nerd who chucked the expected and 'strongly recommended' option of becoming a scientist and decided to become a copywriter. Wish I knew of the existence of this site before taking the plunge. But now I'm here and I can only hope to learn while staying afloat.

So ermm... Hi?? :)