We recently ran a fun survey asking young people (from the peer groups of our interns), their media consumption habits. We weren’t surprised with the results.
“41% claim they spend more than 5 hours a day on social media.” : This is funny because by that logic, the number of people spending more than 30 hours a week online should have been 41% and not 31%. But this also shows that probably many respondents don’t consider accessing social media on mobile devices via apps as surfing the net. Which means that total hours spent online would increase.
Brands? Are you listening?
