desicreative.com

very clever...i like it. the art direction needs a bit of help though.

A potent idea rendered impotent by bad or little art direction.
Seriously dude, if this was done as a joke, it works.
So get a good art director to piece this together painstakingly.
And maybe the next mark it gets isn't from a BIC, but from a pencil!

I like the art in the final one. The 2 first need more work... aummm

Anyway, glad to see a bic ad different to those typical showing just one specific bic product.

this idea has been dun before by an american agency! poor...