Digital Publishing and Advertising
Posted: Thu Oct 01, 2015 2:04 am
The State of Digital Publishing makes me wonder if digital publishers are under-charging for their ad space.
Even though clients have started investing more and more in the online space, publishers are no better off. Its perhaps because of the dismal Click Through Rates and per impression based advertising.
What do you think?
Even though clients have started investing more and more in the online space, publishers are no better off. Its perhaps because of the dismal Click Through Rates and per impression based advertising.
What do you think?