desicreative.com

Posted: **Sun Dec 24, 2006 7:25 pm**

This is a 3-ad campaign released for Toyota Genuine Parts across the UAE.

The insight was to make 'invisible spare parts' (like a Spark Plug, Shock Absorber and Timing Belt) visible as 'dangerous if fake' to the public.

Comments most welcome.

Merry X'Mas and a Happy New Year to all of you!

Cheers, Shanty

Agency : GMASCO
Location : Dubai, UAE
Art Director : Harshad Badbe
Copywriter : Shantesh Row
Photographer : Kundan Raut
Designers : Akbar Ibrahim, Murali KT
Account Manager : Lester Fernandes
Account Planner : Anish Pandit

Posted: **Mon Dec 25, 2006 1:32 am**

cool. those are real parts? nice art...i like the smoke.

Posted: **Mon Dec 25, 2006 9:01 pm**

nice idea, but the photos are a bit 80s...that red glow, the green back light, i uded to see these in black books in the late 80s...

Posted: **Mon Dec 25, 2006 10:14 pm**

Thanks DP...yes those are real parts...

Anurag...maybe you have a point there...i think me and my art director are still a little old school sometimes

Posted: **Wed Jan 17, 2007 6:31 pm**

good one. shanty

Posted: **Sun Jan 21, 2007 3:42 pm**

i like only the smoke one. coz it also talks about smoking points in the car which can be dangerous

Posted: **Mon Jan 22, 2007 7:27 pm**

well Mr eloquent just putting on paper what already mentioned ... making the mundane come alive ..... good stuff

as usual i wan2 add

Posted: **Tue Jan 23, 2007 2:51 pm**

Thanks Bhavya...that was very eloquently put too...very unusually, I want to add a

too!

desicreative.com

Toyota Anti-Counterfeit Campaign

Toyota Anti-Counterfeit Campaign

:)