desicreative.com

Hi Desis,

Please feel free to look at my portfolio here

https://www.behance.net/samrohi

It has both, published and unpublished pieces. I can use some honest critique.

Where do you work, Samrohi?

Currently a student at MICA. Will pass out by the end of this month.

Wow. Do they have a good creative culture at MICA?

Sorry, didn't understand your question.

I mean I always thought MICA was more 'management' and business side of advertising and places like NID were more focussed on creative. What has been your experience? Whats the course like?

Well, we have a program called Crafting Creative Communication which is basically an advertising oriented program. It is mainly divided into copy writing and art direction module. At the end of our program (9 months) we have to submit a portfolio on which we are graded.


The experience has been healthy, though there are a few lacunae like less emphasis on new media. Eventually more and more industry professionals are visiting MICA to share their experiences which does add value to this course.

No one in advertising seems to be looking at new media. Its all about TVC TVC TVC. In fact ifn you dont have TVC in your reel, you probably wont find a job.

But no one watches TV.

I do agree to an extent, except there are a few new media evangelists we could learn from. Plus its 'new media' so a little resistance is obvious, yet this is what conceals new avenues of communication.

What kind of people come for talks? DesiCreative used to organise talks with students... check out the AdChats.

Interesting work. When are you out?

I am out. Currently working with Publicis, Mumbai.

How's the Publicis work environemnt?

It's acceptable! Not fancy.

Hmmm. I think traditional advertising has had its day.
Check the jobs section. Plenty of new age jobs.