Lipton Tea gets a new logo
Posted: Mon Mar 17, 2014 11:43 am
What do you think of Lipton’s new logo? Is it an improvement over the old one?
Creative Pfaffing: Indian Advertising Forum
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No didn't get any explanation.Canis major wrote:I like the old one.
The new centered red band logo does look like Lay's.
Did you get an explanation for the change of the logo?
Est. 1893) “In 1880, 40-year-old, Glasgow-born entrepreneur and innovator Sir Thomas Lipton envisioned an opportunity to make tea universally accessible with guaranteed quality at acceptable prices. He began by purchasing tea estates in Ceylon, now Sri Lanka, and arranged packaging and shipping at low costs to sell his teas directly from the tea garden to the tea pot. In 1893, he established the Thomas J Lipton Co., a tea packing company with its headquarters and factory in Hoboken, New Jersey. Lipton teas were an immediate success in the United States and the United Kingdom. In recognition of his exceptional contribution, Thomas Lipton was knighted by Queen Victoria in 1898, and became Sir Thomas Lipton at the age of forty-eight. Lipton is now the world’s leading tea brand, sold in more than 150 countries.”