Skoda Case Study by fallon
Posted: Tue Jul 16, 2013 4:32 pm
Challenge
To make Skoda’s sponsorship of US Crime Drama on Channel 5 more engaging to a wider audience
Solution
We created ‘Puzzle’ - an integrated TV and online experience for participants
Media
http://www.youtube.com/skodapuzzle, social media, TV, print
Results
- Over 50 pieces of online coverage on motoring, puzzle and lifestyle blogs
- Over 370,000 Facebook Page Views
- 357 days of game play
- 75 per cent conversion rate*
- 95 per cent positive sentiment
- Celebrity retweets from Radio 1 DJ’s and CSI TV stars
- Nearly 3,000 fans on Facebook and 1,000 followers on Twitter
- Over 2,700 ‘likes’ on Facebook posts
- Over 2,400 comments or posts on the Facebook page
- Over 400 direct mentions on Twitter
- Contributed to increase in sales of 20.1 per cent year on year