DOVE: campaign for Real Beauty UK

[encyclomedia]

Work by Ogilvy UK.

Dove has worked with ASDA to celebrate the real beauty of real women and invite them to appear in the next Dove billboard campaign.

ASDA shoppers were asked to nominate someone special in their life to take part. Shoppers had to give a reason about why their nominee was beautiful. All winners were invited to a photoshoot and will appear on billboards across the country throughout July.

Women from all over the UK were nominated as being truly beautiful.

http://www.campaignforrealbeauty.co.uk/