My Short Shighted Attempt At Long Hand-Don't Drink and Drive

[diveshmehta]

[basant kumar]

The layout sucks.

[Jamwal]

I do not like the Art u should Improve ...
Ideas are good, Gotta improve the look of it

[diveshmehta]

I do not like the Art u should Improve ...
Ideas are good, Gotta improve the look of it

Thanks.
Will ask the art director if he can improve...

[shantyarow]

Art needs to improve for sure.
Also, all the ads I've seen so far seem to have 'subheads' which begin paragraphs. You don't really need to do this all the time. Sometimes 'subheads'/'subparas' work, but then there should be a more judicious reason to use them.

[amey katkar]

agreed with shantyarow

[Saumya]

brother, you need to study international advertising a lot. A long way to go. I love your enthusiasm, but you need a long way to go.

[shrutigoyal]

Idea is nice but need to improve it overall as its not catchy..make it short and informative to grab attention of others....need to work on the art design to make it appealing..

[diveshmehta]

Art needs to improve for sure.
Also, all the ads I've seen so far seem to have 'subheads' which begin paragraphs. You don't really need to do this all the time. Sometimes 'subheads'/'subparas' work, but then there should be a more judicious reason to use them.

Followed the classical Ogilvy style, word by word...not exactly the words...
Thanks for the feedback!

[diveshmehta]

Idea is nice but need to improve it overall as its not catchy..make it short and informative to grab attention of others....need to work on the art design to make it appealing..

Thanks Shruti, I shall keep that in Mind and rework on it!

[diveshmehta]

brother, you need to study international advertising a lot. A long way to go. I love your enthusiasm, but you need a long way to go.

Sis, I have just started to feel the ground below my feet and it will take a loooooooooooooooong time before I walk...thanks a lot for constructive criticism ....

[shantyarow]

Ogilvy is always a good guide to learn from. But first rule: learn. Second rule: unlearn. Third rule: There is no first and second rule.

[DesignBoyz]

agree with Shanty! No rules.

But yes, erriblyhigh exposure to culture is required. art, books, movies, design, architecture etc. Thats the only wa to build on aesthetics.

[diveshmehta]

Thank You Guys!

[basant kumar]

Next time when writing long copy, I suggest you just write it in a word processor, and leave it at that your art director is doing you more harm Han good. Send him to art school. Better still, ask him to join us here.