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What’s the real cost of social media?

These stats, which have been aggregated by Focus.com, show some good insights into how much brands are paying, on average, for their social media strategy and activities.

The second half of this infographic shows some good stats on the benefits of social media, including a comparison of what an average Facebook fan will spend on certain brands compared to a non-fan. On average it shows that a Facebook fan is 28% more likely than a non-fan to continue using a brand and that fans are 41% more likely to recommend a fanned product to their friends. What’s a Facebook fan worth to your brand?

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Nice article. INFORMATIVE. however stats will change a bit in Indian scenario since there are less Internet users as compared to U.S.

Yes, butbinternet users have jumped some obscene 867% over the last year. Also, in India, internetusers are slightly more educated with higher idisposablel incomes, hence more likely to spend online.

Clients still dont valuenweb based advertising as much as they are wiling to. Put mney on print or tv.

thats because agency make shiploads on bribes on TVCs. Not on Digital. Its the economics, stupid.