Cover page of facebook - a new tool to position a brand
Posted: Wed Apr 04, 2012 10:02 am
Facebook has been the buzzword in the digital marketing space for quite some time. It has become a must for brands to have a fan page on Facebook or a profile on Twitter. Amassing a huge number of ‘likes’ from fans on Facebook has become important as well. Social media is redefining the way brands communicate to their audience in the recent years.
A survey reveals, “Facebook has facilitated two unique consumer experiences of interest to brand marketers. First, the ability for consumers to identify brands of interest and connect with them has enabled sharing between brands and consumers in new ways: brands and their consumers can now create two-way relationships and share content, news, and feedback.”
“Social media has also facilitated innovative ways of sharing information about brands between friends. Whether consumers are voicing their affinity for certain brands or their experiences with products and services, Facebook not only encourages this type of sharing, but can also accelerate its reach and virality,” it added.
Hence brands use a lot of creativity to come up with an apt cover page that will communicate the right feeling for the brand. Cover page has become a new tool to position a brand in the mind of consumer. I am putting up cover pages of various brands ranging from airlines to universities to consumer electronics. Have a look ….
A survey reveals, “Facebook has facilitated two unique consumer experiences of interest to brand marketers. First, the ability for consumers to identify brands of interest and connect with them has enabled sharing between brands and consumers in new ways: brands and their consumers can now create two-way relationships and share content, news, and feedback.”
“Social media has also facilitated innovative ways of sharing information about brands between friends. Whether consumers are voicing their affinity for certain brands or their experiences with products and services, Facebook not only encourages this type of sharing, but can also accelerate its reach and virality,” it added.
Hence brands use a lot of creativity to come up with an apt cover page that will communicate the right feeling for the brand. Cover page has become a new tool to position a brand in the mind of consumer. I am putting up cover pages of various brands ranging from airlines to universities to consumer electronics. Have a look ….