lead INDIA movement-JWt

[amey katkar]

It's not every day that you get to sell something more meaningful than soaps, shampoos, cosmetics, toiletries and credit cards in advertising. It's not every day that you get to stir the collective consciousness of an entire nation through a piece of advertising copy. It's not every day that a country's top celebrities queue up to be spokespersons for your brand-that too for free. It's not every day that you can dare to run a parallel democracy in the world's largest democracy, through an advertising idea. This is a story of the 'Changing Times of India', a story that gives fresh meaning to what we advertisers have always referred to as THE BIG IDEA! The Times of India's 'India Poised-Lead India' campaign was a nationwide search to choose our own leaders. Not just that, it was also about providing every right-thinking Indian a chance to step out of the comfort zone and take a shot at stewarding the entire nation. The campaign, beyond just increasing brand salience, broke all communication clutter and went on to
become the most loved, talked about, debated and shared piece of communication across consumer segments and product categories.
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[MissMallu]

I never really had much interest in TOI's initiatives. They have so much of media real estate they can make anything successful without really investing in it.

[amey katkar]

yea reallly...!!!

[DesignBoyz]

I just saw another post with this one?

[amey katkar]

yea even i saw 1...i dunno how it got posted twice..!!!

[Priyanka]

yeah not much interested in TOI campaigns... but they DO produce some good work...