desicreative.com

Hi Desis,

I would really appreciate some help with my portfolio. Here's the picture...Its been a year I been working as a copywriter/content writer/conceptualizer with a media production house. Moreover i have been associated with a DOOH company too which happens to be a sister concern of my main company.
Most of my work is Web, DOOH and minute Print. How do i compile them all to make a intriguing folio? Should i just take screenshots and post them on a blog?

Please help!

Thanks

Sample portfolio: viewtopic.php?f=15&t=6367

Regarding portfolios, the most glaring mistakes creatives make are:

1) Presenting work in dribs and drabs i.e. a print ad here, a DM piece there - i.e. ‘being all over the shop’ as we Singaporeans often say about people who are disorganized. I personally like work presented in a case study format: synopsis of the problem + creative solution/ rationale + execution + results. Of course, I’m referring to ‘real’ work here (snigger)

2) Presenting work that is divided into “ATL/ BTL/ Others”: It shows that you are still trapped in the last decade where the disciplines were silo-ed. Nowadays, the best books feature integrated campaigns which are executed across a variety of media. Only then you can judge the breadth and depth of a campaign.

3) Presenting only pro bono work. I can’t believe how many art directors and copywriters come to me with just their ‘spec’ book. Err, hello?! What do you do from 9 to 6 everyday? Working on just little ads for a bar of soap or that restaurant down the corner?

4) Not digitizing their work. I’ve seen a few cheap-folder sorts of books with scraps of yellowed print ads in them and old dusty DM’s from the 90’s. Err, you’re an ad man/ branding guru, is this how you’d like YOUR OWN BRAND to be perceived?

this was from an interview with a top headhunter in Singapore.

reallly nice advise. I know what you mean. I have had lots of people seeking jobs but their portfolios are in a state of chaos.