desicreative.com

Posted: **Tue Sep 19, 2006 8:39 am**

A campaign I did to promote Spike TV. A channel specifically aimed towards men.

Posted: **Wed Sep 20, 2006 4:50 pm**

sorry, don't get it. u mean u dare men to think of the world without diet coke?

Posted: **Wed Sep 20, 2006 5:25 pm**

i like it.

Posted: **Fri Sep 22, 2006 11:12 am**

I don't want to explain the ad...............yet. I'll wait to get some more feedback from others before I explain it. So please be patient.

Thank you~

Posted: **Sat Sep 23, 2006 3:07 pm**

hmmmm. is it that u r showing place where a woman should be and is not, and hence u ask we dare u to imagine a world without it???? true?

Posted: **Mon Sep 25, 2006 6:40 am**

i'm showing how the world would be without Spike TV. Without a man's mans channel, the world would be a whole less 1) weaker 2) meat would be supplemented for tofu abstracts, and 3) all the drinks would be diet.

hope that helps!
Phuong Le

Posted: **Mon Sep 25, 2006 9:44 pm**

oh, that was difficult, really, to understand.

Posted: **Tue Sep 26, 2006 2:29 am**

it seems that there's a lot of communication problems. I'm not sure if it's because of the American culture or not, but i'll test my campaign in some American forums and see how it communicates. If I get similar comments, i'll just take it out of my portfolio.

Thanks,
Phuong Le

Posted: **Sat Sep 30, 2006 1:11 am**

Dude, its a cultural thing. Maybe if you explained that Spike is a TV channel for men before posting, it would've helped. I like the Tofu on the best. Fresh insight. Pink and weight are overdone

Posted: **Tue Oct 10, 2006 3:39 pm**

Dude, I dont thik its a cultural think. I understand what you are trying to say but its not hot enough. With the 'metrosexual man' concept, lean body, thin frame, diet food, vegetarianism etc is pretty much an 'in' thing, irrespective of gender. No longer doo most men have scharzennegger or stallone as their idols, but maybe beckham and george clooney. Think harder. What does the typical man think

Posted: **Tue Oct 10, 2006 3:44 pm**

When you say 'tv for men', what comes to the mind? Sex and sports and beer. Thats the universal cliche but its something thats still pretty much understandable. Strength, Vegetarianism and Colour are perhaps not easily identified with machismo yet. Afterall Aerosmith sang 'pink is my favourite color'.

Posted: **Wed Nov 08, 2006 1:16 pm**

encyclo...you're right. It is a little cliche to use the pink dumbells and stuff. You're also right about how guys don't really want to be bulky nowadays. However, Spike TV IS about that. Spike TV is about the traditional male and the stereotypes of men. I believe this ad works because of that. Spike TV is a cliche in itself...however..that's also the reason why it doesn't work. It's just a crappy product to work on because you can't hide from being cliche.

Phuong Le

Posted: **Thu Nov 09, 2006 11:47 am**

dare to think of a world without diet coke
dare to think of a world without pink dumb-bells
dare to think of a world without tofu...

hmmmmmmm

Posted: **Tue Nov 21, 2006 5:16 am**

don't really know where to go with that alst comment. But i guess it doesn't complete you. In result..not good enough. Am i right?

Phuong Le (LEE)

Posted: **Wed Nov 22, 2006 12:15 am**

Lead, I like the ads...they're simple and straightforward.
My concern is I am still not getting what kind of a men's magazine Spike really is.
Is it like some of the newer, brasher, more brazen lads mags like Nuts, Zoo, FHM, Maxim, etc?
Is it a little more sophisticated and stylish like GQ?
Is it a little of the old world charm meets new age mantras meets eternal 36C centrespreads Playboy?
That's what, in my mind, makes this campaign a little weak.
Do you agree?