Toyota Prius Hybrid
Posted: Tue Sep 19, 2006 8:37 am
Here's a campaign my CW and I did for the Toyota Prius Hybrid.
-enjoy
-enjoy
desicreative.com
Creative Pfaffing: Indian Advertising Forum
http://desicreative.com/forum/
Toyota Prius Hybrid
Page 1 of 1
Posted: Wed Sep 20, 2006 4:51 pm
cool.
Posted: Sat Sep 23, 2006 6:41 am
thanks!~ Got any work to show me?
Posted: Tue Nov 21, 2006 11:55 pm
nice. very nice. i just wished the line read 'For Prius Owners : ...'
instead of 'If You Drive a Prius...'
Just makes it a little more matter-of-fact... just my two bits. you may have an entirely different take!
instead of 'If You Drive a Prius...'
Just makes it a little more matter-of-fact... just my two bits. you may have an entirely different take!
Good!
Posted: Wed Nov 22, 2006 12:08 am
Loved this Lead!
Monopoly has been used before as a metaphor, but this is an interesting spin. As a writer, I agree with Vikram, 'For Prius Owners' is far more elegant, to the point and makes the owner feel more special.
Just one thing, and pardon my ignorance if I'm wrong, but in the 'Go' sign creative, isn't the Prius on the opposite side of the road. It should go in the direction of Go shouldn't it?
Monopoly has been used before as a metaphor, but this is an interesting spin. As a writer, I agree with Vikram, 'For Prius Owners' is far more elegant, to the point and makes the owner feel more special.
Just one thing, and pardon my ignorance if I'm wrong, but in the 'Go' sign creative, isn't the Prius on the opposite side of the road. It should go in the direction of Go shouldn't it?
Posted: Wed Nov 22, 2006 5:08 pm
hey shanty,
Haha. You caught the small detail that slipped my mind. I actually made the change already, but havent posted the new ads up. I'm actually planning on turning it to a Direct Mail instead of a print campaign. I'll put it up once I have it all made.
My copywriter and I originally had "for Prius owners", however we agreed on leaving it as "IF you own a prius..." because we like giving the reader the chance to imagine that they can own one too. IF they do, then they have the same luxuries as a prius owner. This way, we reach not only our secondary target (prius owners), but non owners as well (primary target).
Thanks,
Phuong Le (LEE)
Haha. You caught the small detail that slipped my mind. I actually made the change already, but havent posted the new ads up. I'm actually planning on turning it to a Direct Mail instead of a print campaign. I'll put it up once I have it all made.
My copywriter and I originally had "for Prius owners", however we agreed on leaving it as "IF you own a prius..." because we like giving the reader the chance to imagine that they can own one too. IF they do, then they have the same luxuries as a prius owner. This way, we reach not only our secondary target (prius owners), but non owners as well (primary target).
Thanks,
Phuong Le (LEE)
OK
Posted: Wed Nov 22, 2006 5:21 pm
Cool Lee...all the best...
Posted: Wed Nov 22, 2006 5:25 pm
lee, u r fuking good, i think u will make it big....
Posted: Wed Nov 22, 2006 5:26 pm
good eyes shanty 
Posted: Thu Nov 23, 2006 5:47 am
Hey Anurag,
Thanks buddy. I appreciate it. Still got a lot to learn..i'm glad you have a lot of faith in me =)
Phuong Le (LEE)
Thanks buddy. I appreciate it. Still got a lot to learn..i'm glad you have a lot of faith in me =)
Phuong Le (LEE)