Hyundai Velostar: Grim reaper film that got killed
Posted: Wed Aug 31, 2011 9:35 am
[youtube]26t3sDrocTU[/youtube]
This Hundai commercial was created by Fitzroy and directed by Tom Rijpert.
This new Hyundai Velostar has 3, instead of 4 doors. That’s a bit strange. We understand the concept when getting out of the car just next to a very busy road. But how about 95% of the cases when you don’t have to worry about the traffic on the driver’s side? Hyundai might argue that it’s a coupé, so that the third door is a bonus. But then we could argue that a coupé should look sexy and not be mutilated by a third door. Anyway, this scary commercial was banned by Hyundai’s head office. And that’s a pity, since it clearly communicates the car’s USP. It was created by Fitzroy and directed by Tom Rijpert.
Update: Rumor goes that Hyundai purposely banned the commercial (but allowed it on internet), because that would enhance its virality. That does sound plausible. From /
This Hundai commercial was created by Fitzroy and directed by Tom Rijpert.
This new Hyundai Velostar has 3, instead of 4 doors. That’s a bit strange. We understand the concept when getting out of the car just next to a very busy road. But how about 95% of the cases when you don’t have to worry about the traffic on the driver’s side? Hyundai might argue that it’s a coupé, so that the third door is a bonus. But then we could argue that a coupé should look sexy and not be mutilated by a third door. Anyway, this scary commercial was banned by Hyundai’s head office. And that’s a pity, since it clearly communicates the car’s USP. It was created by Fitzroy and directed by Tom Rijpert.
Update: Rumor goes that Hyundai purposely banned the commercial (but allowed it on internet), because that would enhance its virality. That does sound plausible. From /
