desicreative.com

Throw bricks on me and I will build my success with them

Foot in your car; turn the key; and the rest is about flaunting off to the streets of envy and leaving thae roads seduced. You’ll feel on top of the world when the world is struck at eyeing your car alloy wheels.

The unique combination of creativity, innovation and technical experience is the amalgam of OZ Team’s successful formula. At OZ, only the best quality of producing wheels is good enough. All that we have got surprise you is our wide range of OZ Racing Wheels that can go with every car to make them deserve a second look. It’s time to hit the road!

Get ready for the looks that’ll hire Paparazzi!

the second one is exceptionally bad.

ok, how about the first one and its copy?

honestly speaking, the copy is quiet a mouthful. see this classic one from David Ogilvy for simpel to-the-point copy.

Wow! thats really useful one.

i suggest you read the Rolls Royce ad and rewrite your Alloy Wheels ad. It needs some serious good copy. Art Direction will come later.

priyanka can you send me both pics( much bigger format or link) i need to print and read.

Allen Mathews wrote:i suggest you read the Rolls Royce ad and rewrite your Alloy Wheels ad. It needs some serious good copy. Art Direction will come later.

Yeah, I think I've to revamp my though processing methodology.

but we never get to see your redone ads

hmmmm... yeah, see, one of them (web) dint even was sent to the client and other one got approved and so it was left at that stage as a work in agency. Hearing that web one so horrible I dint even find a reason to amend or work further on that.

Watever Allen Mathew suggest is a fantastic and sure-fire process to enhance the copy. But it cannot happen in a flash, i have to go through the ads in detail and study them in parallel to my work in office and also my works on videos (I am planning to shoot some TVCs), and etc.

So, I have sent a message to my thought processor to allocate time for reading Rolls Royce ads

why do you want to shoot some TVCs? Did you spend enough time learning about branding? Since you are into advertising, you should be reading more about marketing, brand prisms, consumer buying cycles etc. Have you done that already? Have you studied international brand identity guidelines? Have you READ enough to be a copywriter first? All of this doesnt come in a day. You will need years to finesse the craft you have chosen at the moment and you dont seem to have enough time to do that.

You mean I have to study books before I do something that I love?
if u think so, yeah, I studied my love that was born in me


I have read enough books: The Copy Book, Scientific Advertising, Ogilvy On Advertising, Wall Street Journal's Copywriters' edition, Hey Whipple Squeeze This, The Cutting Edge Advertising, Confession Of An Advertising Man, The Advertised Mind, some One Show books, etc. You are true that these all doesn't happen in a day and so it took two years for me. Quite a long time for me .

so show us something nice...