Interpublic is now No1 Ad Network
Posted: Fri Nov 26, 2010 5:37 pm
Important for those who hadnt kept track.
IPG overtakes WPP with True North acquisition
Interpublic has jumped ahead of WPP as the world's largest advertising group after this week's 1.47 [pounds sterling] billion acquisition of True North FCB Worldwide.
True North's main agency headed by Brendan Ryan, its chief executive, will operate as the third global agency network of IPG alongside McCann-Erickson and the Lowe Group.
Observers expect most of the True North operating units such as FCBi (CRM), Marketing Drive Worldwide (sales promotion) and BSMG (PR) to remain aligned, for now, with FCB, although managers are examining potential realignments. Interpublic also inherits True North's 45 per cent stake in Modern Media, the new-media agency.
more here
IPG overtakes WPP with True North acquisition
Interpublic has jumped ahead of WPP as the world's largest advertising group after this week's 1.47 [pounds sterling] billion acquisition of True North FCB Worldwide.
True North's main agency headed by Brendan Ryan, its chief executive, will operate as the third global agency network of IPG alongside McCann-Erickson and the Lowe Group.
Observers expect most of the True North operating units such as FCBi (CRM), Marketing Drive Worldwide (sales promotion) and BSMG (PR) to remain aligned, for now, with FCB, although managers are examining potential realignments. Interpublic also inherits True North's 45 per cent stake in Modern Media, the new-media agency.
more here