The Berlin School of Creative Leadership Winner

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Leadership and Lürzer’s Archive are proud to announce Karen Cesar, as the winner of the “2010 Lürzer's Archive Berlin School of Creative Leadership Scholarship” Karen, founder and CEO of Red Bandana Design, Rio de Janeiro Brazil, was overjoyed by the news.
"I am absolutely delighted about this terrific opportunity to learn from an outstanding faculty and from a global class of peers in times that could not be more challenging - and fascinating - for the creative industries. The experience of the faculty will give me the right tools to write a thesis that can help many creative departments to understand the cultural aspects of emerging markets.”
The 36-year-old, who completed an Achievement Scholarship award enabling her to attend the School of Visual Arts in NYC as postgrad, was selected from a highly competitive group of applicants from around the world and will join a select number of accomplished participants who will begin the Berlin School Executive MBA In Creative Leadership Program from September 5th in Berlin.
Michael Conrad president and chief creative officer of Leo Burnett Int. and president of the Berlin School, upon the decision to choose Karen’s thesis as the winner: “The scholarship was ultimately awarded to Karen Cesar because her thesis work has the potential to become a powerful study in communication with the possibility to deliver fresh, proprietary thinking. Karen is a proven entrepreneur, and by winning this scholarship she strengthens Berlin School’s ongoing and important relationship with Brazil and its vibrant creative community.”
The Lürzer’s Archive Scholarship was established jointly between Lürzer’s Archive and the Berlin School in 2010 to reward accomplished creative professionals with a proven track record of creative excellence passionate about re-inventing communication in the creative industries of advertising, marketing, new media, entertainment and journalism.
For further details please contact:
Tanja Seyr
Phone: 0043 1 715 24 24 10
Email: ts@luerzersarchive.com