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SPIKES ASIA 2010 DESIGN, DIGITAL AND DIRECT & PROMO
JURIES ANNOUNCED

20 July 2010 – Three more juries are announced for Spikes Asia, the festival honouring creative excellence in advertising and communications across Asia-Pacific. Led by industry heavy-weights - Bob Greenberg, Chairman, CEO and Global Chief Creative Officer of R/GA; Bill Rosen, President and Chief Creative Officer of Arc Worldwide; and Rei Inamoto, Chief Creative Officer of AKQA – these three high-powered juries will meet in September in Singapore to select the most creative work that the region has produced over the last year in these categories.

Design Jury

Bob Greenberg, Chairman, CEO, Global Chief Creative Officer, R/GA, USA - Jury President

Vince Frost, Creative Director & Chairman, Frost*, Australia

Sujata Keshavan, Managing Director & Executive Creative Director, Ray + Keshavan, India,

William Harald-Wong, Principal & Design Director, William Harald-Wong & Assoc., Malaysia

Roy Poh, Creative Director, Beautiful, Singapore

Do Cao Nguyen, Executive Creative Director, Clipper Indochine, Vietnam

Jennifer Morla, President & Creative Director, Morla Design, USA

Direct & Sales Promotion Jury

Bill Rosen, President, Chief Creative Officer, Arc Worldwide, USA - Jury President

Jun Fukawa, Executive Creative Director, JWT Singapore, Singapore

Calvin Soh, Vice Chairman & Chief Creative Officer - Asia, Publicis Asia, Singapore

Andy Greenaway, Regional Creative Director, Saatchi & Saatchi, Singapore

Jennifer Hu, Executive Creative Director, Ogilvy & Mather, Taiwan

Merlee Jayme, Chairman & Chief Creative Officer, DDB DM9 JaymeSyfu, The Philippines

Digital Jury

Rei Inamoto, Chief Creative Officer, AKQA, USA - Jury President

Jean Lin, Global Chief Strategy Officer, Isobar, China

Tim Cheng, Executive Creative Director, Tribal DDB Hong Kong, Hong Kong

Yasuharu Sasaki, Creative Director, Dentsu, Japan

Thomas Hong-tack Kim, Interactive Creative Director, Cheil Worldwide, Korea

Steve Elrick, Regional Executive Creative Director, BBH Asia Pacific, Singapore

Philip Thomas, CEO of Spikes Asia said, “This is a vibrant, exciting and multi-cultural region so there’s some great creative work being produced. We have no doubt that these three high-calibre juries, who have creativity at heart, will have an interesting and inspiring time selecting the winners.”

Spikes Asia is jointly organised by Haymarket and Cannes Lions.
To submit entries, register to attend or for more information on Spikes Asia 2010, visit www.spikes.asia.

- Ends -

The Spikes Asia Advertising Festival celebrating and inspiring Asia-Pacific creativity in advertising. Suntec City, Singapore, 19-21 September 2010.

Building on 23 years of the illustrious Spikes Awards, the Spikes Asia Advertising Festival is the result of a collaboration between the International Advertising Festival, organisers of Cannes Lions, Dubai Lynx and Eurobest, and Haymarket. The Festival provides the region’s growing creative and advertising industry with a platform to network and exchange ideas, bringing together some of the finest creative thinkers from across the region and around the world.

Spikes Asia, attended by close to 1,000 delegates in 2009, offers a challenging programme of seminars and workshops focusing on creativity and learning, exhibitions of creative work from Asia-Pacific, networking events in the evening and the Spikes Asia award show.

The Awards, judged by leading international and regional creatives, honour the best creative work in the categories of TV/Cinema, Print, Outdoor, Radio, Digital, Integrated, Direct, Sales Promotion, Media, Print Craft, TV/Cinema Craft and Design.

Key Dates
Delegate registration open from 22 April 2010
Entries open from 20 May 2010
Entries deadline extended to 6 August 2010
Festival 19-21 September 2010

Contact
Amanda Benfell, PR & Press Manager
Spikes Asia Advertising Festival
Greater London House, Hampstead Road, London NW1 7EJ, United Kingdom
amandab@canneslions.com
Tel: +44 (0)20 7728 4040
www.spikes.asia

they are pushing these awards really hard. i wonder how many we will pick up as a nation. we must become the asia-pacific kings! or queens!

SPIKES ASIA HONOURS UNIQLO WITH
ADVERTISER OF THE YEAR AWARD 2010

NAOKI OTOMA, SENIOR VICE-PRESIDENT OF UNIQLO, TO ACCEPT THE AWARD

8 September 2010 – – The Spikes Asia Advertiser of the Year Award honours a brand that has set itself apart through the quality of its campaigns with consistently high creative communications whilst encouraging and nurturing innovative marketing techniques produced by their agencies across the Asia Pacific region.

This year, Spikes Asia is proud to present the award to UNIQLO, the Japanese retail chain operator that designs, manufactures, markets and sells casual clothing, providing people all over the world with pieces to create their own style.

The company started out in 1949 in Yamaguchi as the men’s clothing shop Ogori Shoji, followed by the opening in 1984 of a unisex casual wear store in Hiroshima under the name Unique Clothing Warehouse. It was at this time that the name "UNIQLO" was born, as an abbreviation of "unique clothing". With an unwavering focus on quality and value, UNIQLO adopted the SPA (Specialty store retailer of Private label Apparel) strategy in 1997 meaning that they would exclusively produce and sell their own clothing controlling every stage of the creation of its products – from the fabric used to the stringent production control programme at the factory and the final store display. It’s at this stage that their advertising campaigns proved fruitful in Japan.

UNIQLO opened their first urban store in Tokyo in 1988 followed by outlets spreading to other major cities in Japan. Shortly afterwards they began their overseas expansion and now operate in China, Hong Kong, South Korea, United Kingdom, France, United States, Singapore, and Russia. Today, the company has expanded into over 900 UNIQLO stores worldwide and is a household name in Japan.

Providing the country’s uniforms for the 1998, 2002 and 2004 Olympic Games, teaming up with a number of designers as well as launching their UT Project, a limited-edition collection of t-shirts designed by well-known artists, designers, photographers and musicians, UNIQLO is now Japan's leading clothing retail chain in terms of both sales and profits. UNIQLO is a brand of FAST RETAILING group and among the top 10 speciality apparel retailers in the world.

Having won their first Cannes Silver Cyber Lion in 2007 and going on to win a Cannes Cyber Lion Grand Prix in 2008 for ‘Uniqlock’, they picked up three Spikes Asia awards last year – a Silver Digital Spike for their Parka series ‘Tokyo Fashion Map’, a Bronze Digital Spike for ‘Try H2 Heat Tech’, as well as the Spikes Outdoor Grand Prix for their ‘Human Vending Machine World Tour’.

“Without doubt, UNIQLO wholeheartedly embrace and encourage creative thinking. From working at the very core of creativity alongside artists, designers and musicians through to taking onboard the ground-breaking marketing ideas produced by their agencies, UNIQLO are not afraid to push the boundaries when promoting its products. UNIQLO are very deserving of the Advertiser of the Year accolade.” said Terry Savage, Chairman of the Festival.

The award will be presented to Naoki Otoma, Uniqlo’s Senior Vice-President, during the Spikes Asia awards ceremony on Tuesday 21 September at the Esplanade theatre in Singapore.

Naoki Otoma commented, “It is indeed a great honour and a pleasure to receive this award. We would like to express our heartfelt gratitude to the festival organisers for seeing fit to recognise UNIQLO with this highest honour for our advertising efforts in Asia. In this era of people, products and economies becoming increasingly borderless each day, people can make global choices and consume globally. Thus, disseminating information and developing new communication channels are tasks that are becoming more important than ever. We will continue to actively communicate, with innovation and humour, to make the lives of people better worldwide. We hope that you will look forward to our future activities as we continue with our mission of “Changing clothes. Changing conventional wisdom. Change the world.”

For more information on UNIQLO, visit www.uniqlo.com or www.fastretailing.com

SPIKES ASIA WINNERS

Young Spikes Competitions





TVCinemaCraft Winners

TVCinema Winners




Radio Winners

Print Craft Winners




Print Winners

Outdoor Winners




Media Winners

Integrated Winners




Direct & Sales Promo_winners

Digital Winners




Design Winners