Tata Steel's - Corporate Social Responsibility

[Madonna D'souza]

Media/Origin: Print / Indian
Product Group: Corporate
Brand: TATA Steel
Company: TATA Steel
Advert title(s): Clean Steel
Creative Agency (Name, City, Country): Thoughtshop Communications Private Limited, Kolkata, India
Work type: Client work
Published: Yes
Date of publication / release: 2010
Concept Note: TATA Steels vision places equal emphasis on economic performance and corporate citizenship through social and environmental practices. One of the main goals in combating rising greenhouse gas is by reducing CO2 emissions to less than 1.7 tonnes per liquid tonne of steel. Initially a calendar has been designed to unfold many steps that TATA Steel has taken to achieve this. Later observing the acceptance and appreciation among the fraternity they decided to run this idea as a print campaign.