Child Appeal - Sony Handycam

[Madonna D'souza]

Company: Sony India
Advert title(s): Never miss a moment
Creative Agency (Name, City, Country):
Work type: Client work
Published: Yes
Date of publication / release: 2010

[Ek Kanya]

i hate the TV of this ad. it shows the kid eating up lipstick etc, its gross. its also child abuse. dont know how the censor board let that be.

[Madonna D'souza]

ohh yeah ????...i hvnt seen the TVC i just saw this printed one ...but if thats how its done , its very sad ....!!!

[Saumya]

take a look at this one from BBDO

[youtube]rL7OT2ULLAI[/youtube]

[sumit982073611]

last shot of kid...it was so yuck...feeling like puking it...

[Ek Kanya]

Yeah sometimes I wonder how it all gets selected in the first place?

[Madonna D'souza]

i dont understand why was the last shot yuck????

[sumit982073611]

Dear Madonna, How the kid check the taste through her tongue...and in the ad there are some pieces of lipstick (as shown in the ad....) still left in the ad......that thing i didn't liked...understood now...

[Madonna D'souza]

ok sumit now i get it

[Ek Kanya]

i think its unsafe and also unethical to show a child happily eating her mother's lipstick.

[Madonna D'souza]

well i thought they're just rying to show how clumpsy kids get u know
i mean cmon when we're kids we dont know whats right and whats wrong to do , eat etc
but maybe whats bad out here is the way they have portrayed it right ??