Education wil save you from the maze

[Ek Kanya]

Education is the only way out. To sponsor a child’s education, call +91 25123131, 25143131 or log on to http://www.ehsaas.org.in

Advertising Agency: JWT Mumbai India
Executive Creative Director: Tista Sen
Creative Director: Ch. Shyamsunder Goud / Abhay Arekar
Art Director: Ch. Shyamsunder Goud
Copywriter: Ch. Shyamsunder Goud
Illustrator: Vijay Nanaware
Photographer: Shantonobho Das


I HATED the one in the tea estate. who are we to think if the poor people in the tea estate are stuck in a mze. dont all of us urban psudos want to go back and 'farm'???

we move into beautiful 'rural' areas, build ugly bungalows and shove the local community into ghettos. as I mentioned in my adofthemonth post, getting stuck in a mze/rut is more of an urban phenomenon. being stuck as a security guard in a building. any idea how much they get paid? Rs 1500 per MONTH. Can you survive a dinner out of home in that money, dear creative team? have you ever wondered how much teh peon in your office gets paid and what conditions he lives in? HE needs education to lift him from the rut. not the farmer. the farmer is happy. he just needs a more sensitive and non-corrupt goverment.

people sittign in ac fancy advertising offices, driving plush cars and living in ac homes with squash courts etc, please step out and take a look around. get REAL.