While consumer magazine publishers are still struggling against the dramatic pullback in traditional print advertising revenues, there were some signs of hope during the first quarter. Although their overall ad pages were down for the period, consumer powerhouses Hearst and Condé Nast—which publish a combined 32 print titles—were down significantly less than the industry average of 9.4 percent, according to the Publishers Information Bureau.
Across Hearst’s 14 titles (not including Food Network Magazine, which wasn’t publishing during the first quarter 2009), the company reported a total of 2,856.01 advertising pages through the first three months this year. That represents a loss of roughly 4 percent compared to 2,977.8 during the same period last year. (These numbers include SmartMoney, which Hearst owned a 50 percent stake but sold it to Dow Jones in early March.)
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Publishing Powerhouses Show Some Positive Advertising Result
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