Colgate-Palmolive Mennem Speed Stick 24/7

[Paramvir]

Creative agency: Y&R Dubai
Client: Colgate-Palmolive Mennem Speed Stick
Campaign name: 24/7
Ad titles : (1) Executive, (2) Student and (3) Musician

Brief: We were tasked with telling men that Speed Stick freshness lasts 24 hours irrespective of their lifestyle.The solution highlighted an oft-ignored truth. The cyclical nature of our chores. As day delves into night we repeat the same chores, only in different light conditions. Whilst making men relate to this truth, the campaign sought relevance in men's lives.

Chief creative officer: Shahir Zag
Creative directors: Shahir Zag, Kalpesh Patankar, Parixit Bhattacharya
Creatives: Kalpesh Patankar, Parixit Bhattacharya
Planner (creative agency) : Nadine Ghossoub

[kikikikikiki]

nice