Hindustan Times, plans to revive the dying art of print ads. The company has launched a contest, called Build Your Campaign, for brand owners and their creative and media agencies. Each agency will have to create ads only for the brands it has been aligned with. The winning brand will get Rs 2 crore worth of media space in the Mumbai and Delhi editions of Hindustan Times for just 1 per cent of the cost, at Rs 2 lakh.
The team behind the creative and innovation will get an international trip - the details of which are still being worked out by the publication. The creative talent behind the winning campaign will be featured in the Stratedgy section of the newspaper, along with other laudable entries. Also, a selected few will be published online, apart from the print.
Read the full article here
The contest will be open till January 30, 2010 and the winners will be announced in mid February.
HT print competition offers space worth Rs 2 Crore
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TruthHurts
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HT print competition offers space worth Rs 2 Crore
Truth Hurts. But bad advertising hurts even more.