Ignite Mudra to start B City operations
Posted: Sat Jul 11, 2009 4:15 pm
Mudra has set up a division to service smaller cities like Ahmedabad, Jaipur, Indore etc. Its called Ignite Mudra.
Ahmedabad is the right place to start of this project as the city is home to many of these home-grown Indian brands. Nath says, "Gujarat is the state of entrepreneurs and most of the entrepreneurs are not aware of brand building. Since Mudra Ahmedabad has been working with such clients, the team is well aware of how brands can be built from scratch."
Ignite Mudra will focus on non-metro clients, with special attention to clients from Tier 2 cities, such as Indore and Jaipur. Nath believes that there is a huge potential in these cities and aims to sign on 20 new clients in the next two years.
Ahmedabad is the right place to start of this project as the city is home to many of these home-grown Indian brands. Nath says, "Gujarat is the state of entrepreneurs and most of the entrepreneurs are not aware of brand building. Since Mudra Ahmedabad has been working with such clients, the team is well aware of how brands can be built from scratch."
Ignite Mudra will focus on non-metro clients, with special attention to clients from Tier 2 cities, such as Indore and Jaipur. Nath believes that there is a huge potential in these cities and aims to sign on 20 new clients in the next two years.