desicreative.com

watch the Cannes Young Lions YouTube 48 Hour Ad Contest Channel here

The winner of the contest was

The votes from the judges are in and we are proud to announce SAMGOH and YTCLIMATETHERMOMETER as winners of the YouTube Cannes Young Lions 48 hour ad contest 2009. Congratulations!

YouTube Climate Thermometer (interactive). Very simple idea. but Brilliant!
[youtube]hYLv5zPd_YQ[/youtube]

Samgoh's entry
[youtube]S79k-mf0VwA[/youtube]

Cannes Lions announced today that 22,652 entries from 86 countries will be competing for the coveted Lions at this year's event.

thats a 19% or so drop from last year. perhaps because of the recession.

The Cannes Lions Advertiser of the Year Award is presented to advertisers who have distinguished themselves for inspiring innovative marketing of their products and who embrace and encourage the creative work produced by their agencies.

This year the Award goes to Volkswagen. After winning their first Lion back in 1961, Volkswagen ads have gone on to win nearly 150 Lions across all disciplines, including two Film Grands Prix, two Press Grands Prix, and Grands Prix in Promo and Cyber in 2006.

I hope that makes other clients invest in good creative too!

hey i really love the thermometer idea! cool and interactive!