The Economst : India

[Saumya]

the new ET campaign you see all around. I think its a bad outdoors idea. too much to read on a billboard while you are in a vehicle. as a print campaign, it's decent. The Economist has a tough creative legacy to follow...

[Saumya]

Executive Creative Director: Sumanto Chattopadhyay
Creative Director: Sukesh Kumar Nayak, Heeral Desai Akhaury
Copywriters: Sumanto Chattopadhyay, Sukesh Kumar Nayak, Vedashree Khambete, Aditya Kashyap
Art Director: Heeral Desai Akhaury, Kavita Saney

[Allen Mathews]

nice campaign, but I agree, perhaps better suited for print...

[Desh Premi]

i was walking on the road and was able to read it...

[pixelfiesta]

ya, why not. one can read it if he/she is on the road and not driving.

[Ek Kanya]

@pixelfiesta: Of course if i want to stand there and read it, i can. It's not rocket science. But I should want to stand there and read it. If I don't want to stand there and read it, I will just glance through. Wonder what that means though...

[sahilbanga]

if you would have noticed, their billboards are strategically located, where one can read and 'interpret' the message easily. moreover, the size of the billboards, plus the clutter-free text make sure one doesnt take long to read it.

[Ek Kanya]

i am still having trouble interpreting the 'LTTE' thingy...

and while I am in a cab driving through twon, i have tried hard to read. I think it was David Ogilvy, who had once mentioned that billboards must be easy to read within some x seconds or so... or maybe I am mistaken...

[Priyanka]

nice campaign, nice typography.... good work guys!

[supriya]

Had seen 'the journalist stopped by tibet' hoarding while i was driving by, it caught my attention but i had to slow down to actually decipher it....

[Hasmukh]

"indian Judicial System' took some time getting to read...

[Ek Kanya]

see another similar campaign herre