desicreative.com

Hello,

i'm AD and i've to manage a shoots with a photographer, for a car rental brochure, i've to shoot fleet car, car during diagnostic, car driven by a cast...
The question is do i have to recommend a film photography (wich i believe gives best quality with an Ekta film for example) or i go for a digital shoot (12MP) ? i'm not expert in photography, but i used to work before with scans of Ektachrome photos and i think the result is cleaner than digital shoots that we have nowadays (especially gradients with digital photos we've often lines of colors).

hi DADADA... sorry mised your post earlier. if you are shooting for a brochure, you could go digital.

film definitely gives you better quality, but you need a really talented photographer who has been shooting film. most of new age photographers haven't worked much with film. also on film be prepared for the slightly longer and MAYBE more expensive post workflow of processing, sorting and scanning/dust busting.

most digital cameras these days are very good for print work. in fact very few people are shooting film anymore. go ahead with a digital shoot with a photographer of your liking...

go ahead with a good quality digital shoot. and get a good photographer. speak to him/her and discuss teh style etc. your photographer would be the best person to ask for this. he/she may have his/her own favourites...

Paramvir wrote:go ahead with a good quality digital shoot. and get a good photographer. speak to him/her and discuss teh style etc. your photographer would be the best person to ask for this. he/she may have his/her own favourites...

thanks guys for your replies, i just finished the shoots, i choosen a good photographer he told me that he can shoot film or digital it doesn't matter for him, but finally for such brochure (small format) he prefered to go for digital shoot. and it was ok.