Create Mountian Dew's packaging

[FC]

http://www.dewmocracy.com/

Help create the next Mountain Dew.

Starting November 2007, you are invited to join the movement to create the next Mountain Dew. Your journey will give you the power to select the flavor, color, name, logo, label, and tagline for the next Mountain Dew.

Your journey will take you through seven Chambers, where you will meet mythical characters, answer questions, and play games.

Upon entering each Chamber, you will be tasked to create a specific feature of the next Mountain Dew. For example, in the first Chamber, you will select your Drink’s flavor.


Creating the individual features of your Drink will be the first task of each Chamber. Once completed, you can wait for the next Chamber to open or can continue exploring the world of DEWmocracy by playing a series of games.


Your decisions in the first three Chambers will lead you to join 1 of the 3 Teams that will ultimately create the next Mountain Dew. After the 3 most popular combinations of features are determined, you’ll be aligned with the Team whose drink most closely matches your own.


Once aligned with a Team, you will be responsible for creating the logo, label, and ultimately the tag-line of the next Mountain Dew. Each Team will vote on which Drink candidate from those submitted by all Team members will be put forth for a national vote.


Points earned in the game get you higher visibility for your drink, increasing its chances of being selected as your Team’s candidate. Accruing the most points does not directly result in your drink being one of the 3 final selections.


In the final Chamber, your team will vote to determine the Drink candidate that you collectively would like to bring into the real world.


The Legend.

Corporate Barons rule the city with an iron-fist, but a thirst for change is in the air. As a “Seeker,” you have the chance to return choice to the people. To do so you must embrace adventure, face your destiny, and help create the next Mountain Dew.

Starting November, 2007, you are invited on a mythic journey through interactive Chambers of adventure that, once entered, will let you vote on new features for the next Mountain Dew: flavor, color, name, logo, label and tag line.

To succeed, you will need all of your cunning and strength. Each Chamber is blocked by a Guardian and ruled by a Master, epic creatures of adventure and deception. There are enemies to fight, lessons to learn, and tools to earn – like a 2-sided battle axe or a coral divining rod to point the way. And there are points to be scored. The more points you win, the greater your fame in the fellowship of Seekers everywhere.

Upon your return to the city for a final showdown with the Authorities, the people will be set free to vote on which elixir shall pour across the land – the People’s Dew. Your destiny will become clear. Choice and creative freedom will become the rule. And the next Mountain Dew will become reality.

[vikram sharma]

nice work, FC. thanks for the lead...