desicreative.com

Prasoon Joshi is a hit with Bollywood, what do you think he is better at? A song Writer or a CD? SInce he took over as McCann SE Asia head we did not see any great leap forward as we see with Piyush and Sonal/

Or is it that Prasoon's personal ambition is to be in Bollywood which pays more and is more glam? I mean who cares about Cannes lions after all when you have every rickshaw walla singing your songs?

Songwriter.

Who wants to lick the client's ass and come up with medicore work when you can still be totally free and do somethingw which is loved by the masses. In fact I think Prasoon's stint in advertising is really helping him make better bollywood movies as he can use consumer insight as we saw with Rand De Basanti.

the mc-cann coca cola scripts, i believe, have been written by aamir khan and ashutosh gowarikar. no wonder after teh ads you remember aamir khan but not coca cola.