desicreative.com

hey guys, i'm in london.

i found it interesting how one of the best advertised brand here in the uk and U.S, came across far poorer in india (mind you was just my cousin's view in Calcutta).

what's your view on levi's? hows it viewed in india?


also, what do ad peeps in india think of bartle botle hegarty http://www.bbh.co.uk ?


bye!

*(bartle bogle hegarty)

hi bose,

levis is bit too expensive in india where you can buy better established indian brands for less.

Also strangely Levis is still not considered a cult brand...

BBH has a great image in India. It is rated very hot and specially because of John Hegarty.

Did you know BBH will be setting up in India sometime soon.

yeh absolutely. one of the reasons why i want to go out to get a feel for agencies and work there

bose & denesh,

my bro is ECD/VP Euro delhi...you could talk to him...

Satbir (.) Singh (@) eurorscgindia (.) com

cool, thanks dalbir

Levi's In india is quite a desired brand though due to being overpriced few youth are seen wearing it. its mostly the 'arrived' executives who do and I have seen the youth wearing more funky and less expensive styuff, mostly with girls. most indian girls donty find their fits in Levi's (i mean teenage ones), since they have a more slender and petit fit reqquirements, from my personal experience. Levi's has to try harder.

Lee did, with its new campaign frocussing on 'FIT' with the campaign thought 'at least the jeans fit' (a geworgeous babe with a hopeless jopker kind of stuff). i myself have moved to wearing Lee. all the best for Levi's. If only JWT spent as much time studying the market as creating scam ads for awards Levi's too would be doing better in India...