This is for all of our NRI creatives working abroad, in 'regular' postitions, not superstars like 'Tarsem'. But regular, well portfolio-ed CDs, ADs etc. What are your commenst to this artcle from AdAge
The New York City Commission on Human Rights investigation into Madison Avenue's hiring practices has stirred a maelstrom of emotional discussion around that one big question -- and this time around, industry leaders hope that the discussion might just last long enough to yield some solutions.
"Curiously, while we operate in an industry that prides itself on participating in the cultural zeitgeist, if you will, we are not an industry that is tremendously comfortable with differences," said Renetta McCann, CEO, Starcom MediaVest Group. Ms. McCann, one of the top-ranked black women in the business, notes that historically, the industry has not had a huge appetite for this issue. "In my 28 years, I've had about five substantial conversations on the issue of racial diversity in advertising. That's about one every five years."
Under threat of government investigation into their hiring practices, the Four A's in September 2004 launched Operation Success, dubbed "the advertising diversity initiative program," which intended to help agency members improve their minority-hiring efforts. Sheldon Fischer, CEO of consulting firm GoldenKnock/Pipeline International, chairman of the Four A's diversity advisory board recruitment subcommittee, and an adviser to Operation Success, called it "a Crackerjack box that turned out to be empty. No prize, nothing to eat."
