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DOES THIS AD DESERVE A CANNES?

Posted: Wed Jun 21, 2006 6:00 pm
by TruthHurts
This is a clever visual ad by Saatchi Dubai. Dubai has quite a shortlist this year. I feel the ad is not bad, but definately not WOW. I also feel that the Cannes festival wants some of those petro dollars for themself.

And my other concern is scam. Is the brand for kids? I never seen this positioning before.

I also feel that the cars look so different from the whole campaign look.

ThoughtS?

Posted: Wed Jun 21, 2006 6:01 pm
by TruthHurts
oh yes, the line says: FOR STRONG KIDS.