Google's Print Ads program, which lets companies use its Web-based interface to buy ad space in U.S. newspapers, must be going well. The search company is opening the service up to all of its U.S.-based AdWords marketers.
Google launched Print Ads in November as part of a test involving 50 newspapers and a "small group" of advertisers. Now, more than 225 newspapers with a combined circulation of nearly 30 million are involved, as well as potentially tens of thousands of Google advertisers.
Separately, Google says it has renewed its agreement to provide search and contextually targeted advertising to the Washington Post's online subsidiary, Washingtonpost.Newsweek Interactive, which includes Slate, Newsweek.com and Washingtonpost.com.
Google opens up Print Ads to more advertisers
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Google Print Ads Now Used by 225 Newspapers
from AdAge
Google's foray into print-ad sales is showing every sign of turning into an extended stay. Following a limited test of its Print Ads program, which lets advertisers make
Google's newspaper partnerships now cover more than half of all U.S. daily newspaper circulation.
offers online for newspaper ad inventory, the company has opened the gates to any Google advertiser and increased the number of participating papers to cover most of the country's most populous areas.
The test, launched in November 2006, was an alpha trial; now Print Ads is in general release.
"We started with roughly 70 daily newspapers," said Spencer Spinnell, head of advertising strategy for Google Print Ads. "Now we have 225. Currently the network embodies more than 50% of United States daily circulation."
from AdAge
Google's foray into print-ad sales is showing every sign of turning into an extended stay. Following a limited test of its Print Ads program, which lets advertisers make
Google's newspaper partnerships now cover more than half of all U.S. daily newspaper circulation.
offers online for newspaper ad inventory, the company has opened the gates to any Google advertiser and increased the number of participating papers to cover most of the country's most populous areas.
The test, launched in November 2006, was an alpha trial; now Print Ads is in general release.
"We started with roughly 70 daily newspapers," said Spencer Spinnell, head of advertising strategy for Google Print Ads. "Now we have 225. Currently the network embodies more than 50% of United States daily circulation."