desicreative.com

Normally, breast cancer awareness ads are targetted at Women. However we saw the opportunity in getting the male in the house to sit up and take notice of the need to get the women in his life to do a mammogram and came with a creative that was placed in sports magazines. Mind you the target audience here are strictly men. (In case the womenfolk find the ad offensive)

Brickbats and bouquets welcome.

its nice. i like it. wish people would good more responsible when it comes to health.

I think its a great thought...
though to be honest, the execution could have been better,
in the sense a little more matured

yeah agreed. the type for example

Maybe you should also offer an illustrated instruction poster. Not many guys would know how to check?