JWT Brazil 76 Years' Ad

encyclomedia · Post by **encyclomedia** » Sat Jun 10, 2006 10:10 pm

heres another one from the kings of creative!
JWT India, lets hear from you...

Dalbir · Post by **Dalbir** » Sun Jun 11, 2006 4:02 pm

i guess they could not really do this with a man, as JWT was a man

Paromita · Post by **Paromita** » Sun Jun 11, 2006 4:03 pm

That's sexiest. Why can't they show an old man with an erection? Why is it all right to show this image?

Pappu · Post by **Pappu** » Sun Jun 11, 2006 4:04 pm

the nipples look unreal...

TruthHurts · Post by **TruthHurts** » Sun Jun 11, 2006 4:05 pm

Pappu have u seen nipples? Those are brazilian.

Priyanka · Post by **Priyanka** » Sun Jun 11, 2006 4:06 pm

I thought JWT was american...duh?

rutam · Post by **rutam** » Sun Jun 11, 2006 9:35 pm

bang on with the ad's essence..

a bit sexist but cool none the less

rutam · Post by **rutam** » Sun Jun 11, 2006 9:40 pm

Paromita wrote:That's sexiest. Why can't they show an old man with an erection? Why is it all right to show this image?

That would have most likely been associated with 'erectile dysfunction - viagrasque' ad concepts... It's been done before, and they probably wanted to do something on the same lines, but a tad different.

Wrinkles + Arousal = definitely THE way to convey their message ( within branding constraints of course )

Europa · Post by **Europa** » Mon Jun 12, 2006 12:38 am

but J Walter Thomson was a MAN

does this ad mean that 76 years later, JWT still turns on old women?

rutam · Post by **rutam** » Mon Jun 12, 2006 12:44 am

Europa wrote:but J Walter Thomson was a MAN

does this ad mean that 76 years later, JWT still turns on old women?

No.. I don't think the literal meaning is what they want to project, it just means...

Inspite of the fact that they are 76 ( as shown by the wrinkles ), they have 'creative energy' & 'spirit' as reflected in the aroused nips"

Bottomline : they still have what it takes

even after all these years

Europa · Post by **Europa** » Mon Jun 12, 2006 1:16 am

which means 'ok, we are old and wrinkled, but we can still be turned on'.

or would they rather say, the older we get, the better we are (Vintage Wine et al), thereby turning a presumed weakness (younger agencies are wackier and more creative : E.G. StLuke's, Mother..., older ones ae fuddy duddy) into a strength.

And I agree a Vintage Wine Bottle would not make an arresting Visual as this one. And of course I am being the Devil's Advocate by taking the ad by its literal meaning.

But then again, mustnt we make them idiot-proof?

rutam · Post by **rutam** » Mon Jun 12, 2006 2:08 am

Yeah precisely.. they probably had branding constraints which meant the idea had to stay "sexual" somehow.. ( we don't know.. )

Something like 'vintage/re-invention' would indeed have carried a warmer, more mature feel to the whole campaign.. but it seems they wanted to go with that shock-spiffy attitude.

Overall, cool concept, but obviously aimed towards a creative, open-minded audience... for this isn't exactly average consumer ad material.

Prasoon · Post by **Prasoon** » Mon Jun 12, 2006 2:20 am

Rutam, r u behind the McD Id Mubarak campaign as I see from your icon?

rutam · Post by **rutam** » Mon Jun 12, 2006 2:52 am

Prasoon wrote:Rutam, r u behind the McD Id Mubarak campaign as I see from your icon?

No Prasoon... I just thought it'd be funny ( in a weird sense of course ) to modify those hands into something we all could relate to

I am no way related to the Adv. industry as such.. but I've been designing/mktg since I was in school.. ( yeah no formal art education... self learnt all the way

)

I usually do strict commercial work with "n" number of boundaries, so it really helps just to watch the work of Ad experts who have clients willing to take risks, allowing free expression and breaking these boundaries in the process... inspiring stuff!

and finally.. it's great to have found this community

we all are aware of the awkward engg+docs > creative pro. ratio in our country. So hats off to the admins/creators of this forum, I trust you'll will evolve this into a big portal someday. Even now it feels like HOME

Priyanka · Post by **Priyanka** » Mon Jun 12, 2006 11:53 am

Oh, now i get your icon Rutam, this is amazingly funny. Yup, great forum this one, i am sure this will grow, i have already read comments on this forum on forums like ihaveanidea and ad-rant.