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Shameless use of Firang models in Indian Advertising

Posted: Sat Jun 10, 2006 3:00 pm
by Pappu
Guys, we always talk about Bollywood, has anyone seen how we shamlessly depend on using WHITE models in so many of our ads. Even my pappu freelance client want to shoot a PHOREN model all the time. I was having conversation with a model friend of mine and she was complaining how bad the business is for them as all the big assignments go to Bollywood celebs and others go to white models. Thoughts?

Posted: Sat Jun 10, 2006 3:15 pm
by PoorTrainee
Dude, it is the desi facination with white skin. even the art directors sometimes recommend using gori models.