Setting Your Freelance Rates in Advertising
Posted: Thu May 03, 2007 9:03 pm
Setting Your Freelance Rates in Advertising
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This gives your client the flexibility of choosing which type of rate they prefer. Most will choose a per project fee because they know exactly how much they're going to get charged up front and don't feel like they're going to get surprised when that two hour estimate you gave them for the hourly rate turns into a six hour project fee.
Read the full article here
Many freelancers offer both.If you're even thinking about branching out into the freelance side of the advertising industry, you've undoubtedly wondered what you should charge. This is one of the most difficult tasks a freelancer can face.
There's no cookie-cutter method to magically set your rates. One copywriter may charge $350 for a direct mail piece and another may charge into the thousands. However, there are several factors you canconsider to help you build a strong rate schedule that won't scare off any potential clients.
Hourly, Per Project or Both?
Your first step in setting your fees is how you're going to charge clients. Will you only work on an hourly rate, charge one price for the whole project no matter how long it takes you or will you offer both?
This gives your client the flexibility of choosing which type of rate they prefer. Most will choose a per project fee because they know exactly how much they're going to get charged up front and don't feel like they're going to get surprised when that two hour estimate you gave them for the hourly rate turns into a six hour project fee.